The new generation of basketball stars are coming into their own, and getting their own signature shoe line to go with their stellar play. The latest NBA star to get his own signature shoe is Steph Curry, who unveiled today the Curry One by Under Armour. Curry has been having his best season yet and currently leading the Golden State Warriors to the best record in the league with his all around play and sweet shooting from 3. Splash. Under Armour unveiled the first 6 colorways that’s set to release in February, with the ‘Home’ colorway set to drop during all star weekend. The Curry One boasts of new technology and innovations that will provide Curry with the performance benefits that his game demands. Learn more about the Under Armour Curry One below and check out the photos of the different colorways that are set to drop globally starting February 28.
“The Curry One represents Stephen’s journey and the legacy he is building that is inspiring and motivating the next generation of basketball players,” says Dave Dombrow, VP and Creative Director, Footwear, Under Armour. “Through hard work and self-conviction, Stephen willed himself into becoming one of the game’s best players.”
Curry One Innovation
The Curry One’s technology is engineered for the game’s most “unguardable” player. Two new innovations, Charged Cushioning and Anafoam, provide Stephen with performance benefits that his game demands.
Charged Cushioning: The ultimate advancement in energy. The new cushioning system absorbs impact and converts it into a responsive burst to give your first step and change of direction unmatched explosiveness.
Anafoam: After studying a pressure map of the foot to identify where to distribute support, EVA foam and mesh were molded together to anatomically fit essential pressure points.
Additional performance benefits include:
- An external heel counter that eliminates sliding and keeps your foot locked in place.
- A midfoot TPU shank underfoot for maximum stability.
- A multi-directional herringbone outsole delivering superior traction and control.
- A padded mesh tongue with synthetic suede offering protection and increased breathability.
Each Colorway Tells a Story
The colors tell their own story about Stephen’s life on and off the court. The “Home” and “Away” colorways represent his love for the Bay area, his team and their fans. The Curry One “Home” features a Royal upper with Taxi and White accents. The Curry One “Away” has a Black upper with Taxi accents and a Camo print.
Additional launch colorways, “The Underdog,” “Candy Reign,” and “Father to Son,” tell their own unique stories that define Stephen as a husband, father, son, brother and on court game-changer.
Signature Finishes
Stephen’s journey comes to life through the intimate and personal design details of his signature shoe, including:
- Each colorway is adorned with the SC30 logo. The duality of this logo represents who Stephen is on the court and off. The number 30 runs deep in his family and is a nod to his father who wore the number during his career.
- The “Home” and “Away” colors feature the quote “I CAN DO ALL THINGS” on the inside tongue. The lace loop at the bottom of the tongue has “4:13,” representing one of Stephen’s favorite Bible verses, Philippians 4:13, that reads: “I can do all things through him who strengthens me.”
- Lace tips on the “Home and Away” feature respectively the acronym “MMTB” for “Make My Team Better,” and “LEAD.”
