Life on the move.

New Balance started the year off on the right track, with the unveiling of its newest silhouette, the 247 Sport. The latest from NB draws inspiration from the 24/7 lifestyle, by mixing fashion with sport function. Last February 7, New Balance PH officially introduced the NB 247 collection to select media, friends and retailers at Manam BGC and a party at XX XX to cap off the celebration.

The New Balance 247 offers a new look, feel and fit, but draws inspiration from iconic New Balance models to remain grounded in the brand DNA. Tapping into New Balance’s reputation as a premier performance brand, the 247 Sport combines an engineered mesh upper with a neoprene sock construction for a performance inspired technical look, fit and feel. A reflective welded N logo, reflective collar strap and rubber “sport” tongue label were borrowed from New Balance performance running, but designed for a 247 lifestyle. Inspiration from heritage models includes the asymmetrical detail on the toe vamp that is a subtle reference to the 1300; a collar strap design taken from the 574 and 576; and, a sleeker more lightweight version of the 998 midsole.

“The 247 Sports pack is a nod the brand’s innovation and performance running product,” said Brian Lynn, Senior Product Manager, Global Lifestyle. “Lightweight engineered mesh, neoprene bootie, synthetic overlays and reflective hits work in conjunction with vibrant colour pops for a more technical and eye catching look. The style is ideal for those consumers that want to make a stylish statement on their daily commute.”

“The 247 is the first model created as part of our commitment to create footwear designed for our evolutionary concept, ‘Style of Your Life’. A nod to our iconic styling but a major step forward in representing the intersection where sport and life meet,” said Shinichi

Kubota, Vice President, Global Lifestyle. “The cutting edge 247 design combines the craftsmanship, technology, comfort and fit New Balance is legendary for and offers the versatility needed for the modern style seeker consumer and their round-the-clock lifestyle.”

Check out the photos below from the launch event and make sure you check out the New Balance 247 available at Sole Academy, Commonwealth, The Athlete’s Foot and other select retailers.

Culminating Event at XX XX 1 Unveiling of NB 247 Sport at Manam The New Balance 247 Sport NB 247 Sport Day Launch at Manam 2 A-Cons Ron Poe, Lexy Angeles, Jay Diaz, Marvin Conanan, Sara Martinez, The De Rivera, Gab Bustos, King Puentespina aka CRWN NB 247 Sport Day Event at Manam 5 NB Executives with A-Cons at Manam nb_247_Sport_MRL247OR_Product_London_SQ_1-960x559 nb_247_Sport_MRL247OL_PM_WaistDown_NYC_SQ




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