You asked for it and now it’s here. Everyone’s been buzzing about the highly anticipated release of the adidas Yeezy Boost 250 all week and finally, tomorrow, a lucky few will get to go home with their own pair. adidas PH will be working together with sneaker lifestyle boutique Sole Academy to bring you the full Yeezy experience tomorrow with a Pop-up store at their BGC branch. A special instagram raffle was done to pre-select the contestants for the main raffle during the event. Only a few pairs will be on hand so you better pray hard that your name will be called. Read more on the Yeezy Boost 350 below and check out the official photos. See you all tomorrow at 5pm at Sole Academy BGC for the Yeezy Boost experience!
Launched this past February with an epic New York Fashion Week presentation, YEEZY Season 1 byKanye West and adidas Originals ignited a global sensation with an unprecedented public live-streamand the subsequent release of the YEEZY BOOST, which immediately sold out in a worldwide frenzyof anticipation.
Now, West and adidas release the second sneaker developed in their close collaboration: the YEEZYBOOST 350. Launching globally on June 27, the trainer features an upper composed entirely ofadidas’ Primeknit: a breakthrough material developed using the latest digital engineering methods to fitlike a second skin. Leveraging adidas BOOST™’s highly responsive properties, the shoe boasts theultimate in comfort and performance, ensuring that the wearer’s every step is hyper-charged with anendless supply of light, fast energy.
The YEEZY BOOST 350 is composed of beautiful yet simple materials, speaking to West’s ambition ofcreating a clean, modern, effortless template for footwear and apparel. By fusing adidas’ unparalleledengineering with a timeless aesthetic, the YEEZY BOOST 350 presents a fearless step into the futureof style.
The YEEZY BOOST 350 will be available on adidas.com/KANYE and will drop exclusively at the adidas x Sole Academy Pop-Up Store in BGC on June27. It will also be accessible through the adidas Confirmed app in New York, LosAngeles and Chicago, a first-of-its-kind sneaker reservation mobile application. The updated app -available in the Apple app store and Google Play- allows consumers to sign-up, reserve, and pick-uptheir sneakers all through smart phones. The launch will be set to a staggered schedule, unlockingreservation capabilities from East to West.
