The 2016 NBA All-Star Weekend at Toronto is just around the corner and Nike and Jordan Brand have something big for the fans and Nike+ members through the SNKRS XPRESS app. Among the highlights will be the release of the Jordan 30 and the Jordan 4 White cement, along with the other All-Star themed sneakers. Check out the whole plan below as Nike and Jordan brand takes on Toronto this weekend!
As basketball fans from around the world descend on Toronto this week, Nike and Jordan Brand will celebrate the global game by providing Nike+ members with the ultimate Nike INC. All-Star experience.
SNKRS XPRESS
SNKRS XPRESS invites Nike+ members to experience the holistic power of Nike and Jordan by offering a curated selection of footwear including the Nike Air Force 1 Flyknit, Air Jordan XXX, Jordan Cement IV, Kobe 11 Royalty and several surprise drops. To secure a seat on the SNKRS XPRESS, members can register here
The Toronto SNKRS XPRESS Station will be located at 277 Queen Street West in downtown Toronto and open to the public (via membership) 10am to 8pm from Thursday, February 11, to Sunday, February 14.
In addition to Toronto, SNKRS XPRESS Stations will also pop-up in Chicago, Los Angeles and New York. Appointments and sign-up are available through http://nike.com/snkrsxpress
NIKE AND JORDAN RETAIL LOCATIONS
Canada’s first Jordan-only retail location, 306 Yonge (at 306 Yonge St.) provides the ultimate Jordan Brand experience in Toronto. The store will feature a premium assortment of Jordan footwear and apparel, including a rotation of product influenced by Toronto and the culture of basketball.
The store will also feature the Jordan Standard, an immersive experience available exclusively to Jordan members, in which participants use body tracking and ball control technology to test speed, control, agility, endurance and focus.
Located below 306 Yonge, 306 Underground serves up the ultimate VIP Jordan service experience. The lounge will offer customization, early product reservation, barber services and personal shopping. Nike+ members can sign up at Nike.com/snkrsxpress to reserve their spot.
Both spaces will officially open on Friday, February 12 at 6:23am EST and close on Monday, February 15 at 6:23pm.
NIKEID LOFT
Write a custom court story with NIKEiD, which invites you to personalize Nike’s best signature hoops shoes with iconic graphics, All-Star color schemes, color-shift material options and more, at 548 Richmond Street West: Tuesday, February 9, 12pm-9pm; Wednesday, February 10, 12pm-5pm; Thursday, February 11, 12pm-6pm; Friday, February 12, 2pm -6pm; Saturday, February 13, 12pm-6pm; and Sunday, February 14, 11am-6pm.
