With Kobe’s NBA career coming to a close, Nike asks his fans and haters to show Kobe how they feel through the Nike Mamba Day Generator. This mobile based app will ask you to describe Kobe Bryant in one word, whether you’re part of the Love side or the Hate side. Nike will also release a special Kobe 11 ‘Mamba Day’ option on Nike ID for Bryant’s final game on April 13. Read more about the Mamba Day tribute and be sure to tell Kobe how you feel before he plays his final game in a few days.
Now, as we approach Bryant’s final game, fellow Nike athletes pay tribute to the Black Mamba in a final video fueled by these conflicting passions.
Bryant calls on everyone to give their final word through the Mamba Day Generator, which overlays the user’s selected farewell word on a photo that can then be shared on social media.
Available for a limited time beginning at tipoff of his final game on April 13, the KOBE 11 Mamba Day iD celebrates Bryant’s career by the numbers. It’s also open for personal interpretation, allowing athletes and fans to stamp their departing word for Bryant on the inner tongue.
The final NIKEiD shoe of Bryant’s professional career will feature a graphic highlighting eight notable stats that have fueled the love and hate, including: the dates of his first and last games (11.01.96 and 4.13.16), five World Championships, four All-Star MVP awards, 18 All-Star appearances, 81 points scored in a game, 20 years played in the league and 24 for his jersey number.
The black and gold Nike product seen on athletes worldwide leads into the Mamba Day celebration on April 13, when Los Angeles hosts Utah in Bryant’s final professional game.
