Nike continues its Unlimited campaign in Manila, with an official launch that was done last Thursday, August 4. Media partners, guests and retailers were invited to the presscon held at White Space, Makati, where Nike introduced the Unlimited campaign as well as its collection of summer styles. But, the main event was to launch the Unlimited Stadium located at 32nd Street, BGC, which features a digitally-enabled running track that challenges Filipinos to unlock their potential through running.
Nike reimagined the running track and created the Unlimited Stadium, a space in the shape of a 100-foot sole print of the Nike LunarEpic Low Flyknit, one of Nike Running’s latest footwear innovations. It is a digital and physical experience, featuring a 200-meter running track lined with LED screens, and bringing Nike experiences, products and services together to inspire and enable runners to go beyond their limits.
Every day, runners are invited in a race against digital avatars of themselves that grows in size based on the speed and distance they run, motivating runners to push and do more than they thought possible. Runners will be rewarded as they complete each challenge, with an epic run experience by Nike as the ultimate reward.
“The Unlimited Stadium is designed to encourage people to push beyond their limits, and to celebrate the spirit of doing more than what you thought was ever possible. Especially in the next 17 days when the world watches the best athletes on the planet defy expectations, Nike enables Filipinos with the opportunity to do the same through the Unlimited Stadium, innovations and the Nike+ community,” said Bulbul Khera, Senior Director for Marketing, Nike Southeast Asia.
Join and discover your unlimited potential through Nike+ challenges, powered by the Nike+ Running and Training Club apps, available for download at the Apple and Android store. For more information on the challenges and schedule of events at the Unlimited Stadium, go to www.nike.com/manila or call the hotline at 02- 463-4814 to reserve your spot!
Nike released its Unlimited Colorway collection, with selected styles available in the Philippines. The colors used in the collection represent not only the unlimited athletic abilities of each individual, but also the way in which Nike views the world: bursting with unlimited inspiration and design possibilities.
The Unlimited Colorway collection will be available in selected Nike stores and will be offered across the Running, Training, Basketball, and Nike Sportswear categories.
The following selection of styles from the Unlimited Colorway collection is available at the Nike Park BGC and Nike Stadium Glorietta 2:
- Nike LunarEpic Low Flyknit (P8,095)
- Nike LunarGlide 8 (P6,295)
- Nike Free RN (P5,295)
- Nike Air Zoom Pegasus 33 (P6,295)
- Nike Zoom Streak 6 (P5,795)
- Nike Air Zoom KD9 (P7,645)
- Nike Hyperdunk Flyknit 2016 (P9,895)
- Nike Metcon 2 (P6,745)
- Nike Air Max 1 Ultra Flyknit (P8,995)