We aren’t supposed to be here.

Nike opens the new NBA season with its latest ‘Come out of Nowhere’ campaign, focusing on the unexpected events and things that happen throughout a 82-game grind. Last season, the Cavs were on the brink of losing the finals being down 3-1 against the Warriors, but something unexpected happened. Game 7, a historic chase-down block, and a dagger 3 happened and the drought was ended.

A championship with its roots in the unexpected has now led to an NBA season where out-of-nowhere triumph is expected.

What will happen this year?

There’s just no predicting this game.

 

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