Millennial series.

SM City North, in partnership with Capital, set up the Urban Street Market which was a month long space that featured a collection of street culture brands as well as different activities for the younger market. Brands like DC, Quiksilver, Herschel, Dr. Martens, New Era, The North Face, Capital, Digital Walker and Beat Project Manila were all there to bring out the latest sneakers, apparel, gadgets and music for everyone to enjoy. We checked out the culminating event last Sunday, January 7, which featured a dance battle by two up and coming dance crews LGAC and TPM, while some prizes were raffled off as well to the lucky crowd.

The Urban Street Market also featured weekly side events like live graffiti art demos, a basic DJ workshop, a custom sneaker workshop, plus beats every weekend by Beat Project Manila and guest DJs.

This event was only the first from USM and they’re already planning to do more in the future with bigger and better activities and brand partners so make sure you watch out for that.

Peep our photos below and check out what Urban Street Market has to offer. See you all at the next one!

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