Jordan Brand takeover.

The NBA All Star weekend is just around the corner and Jordan Brand is set to take center stage with its All Star Edition uniforms to be used by the players during Sunday’s All Star Game.

The Jordan Brand NBA All-Star Edition uniform blends Jordan Brand style with the latest innovation, adding another element of distinction to this year’s game by utilizing a clean black-and-white color scheme featuring individual team logos and a font inspired by Los Angeles street sign typography. Its elevated aesthetic creates a premium look on and off the court.

Other key design elements include the Jumpman logo, “All-Star Edition” scripted above the size tag and knit tape debossed stars down each side that pay tribute to past All-Star uniforms.

SP18_JD_ASW_Jersey_MJordan_Black_Front_native_600 SP18_JD_ASW_Jersey_MJordan_Black_Back_native_600

“Jordan Brand has always been fearless when it comes to pushing the boundaries of innovation and style,” said Jordan Brand VP of Design, David Creech. “The Jordan Brand NBA All-Star Edition uniform embodies that attitude with a distinctive look. Our goal was to combine the street-premium Jordan sportswear feel with Los Angeles style for a jersey that looks just as good on the court as off it. We’re excited to see this year’s NBA All-Stars represent their teams in Jordan style on the biggest, brightest stage.”

The All Star Edition jerseys are available at the NBA Store, Titan, and select Nike Stores for P4,095.



As an added treat, Jordan Brand will also be dropping the Jordan 3 Black Cement in OG form, including the ‘Nike Air’ branding on the heel on February 17. Among the list of doors releasing the shoe are Titan, select Nike stores, The Athlete’s Foot, and Capital. Make sure to keep it here for more info on the release. The Jordan 3 Black Cement will retail for P9,895.

SP18_JD_ASW_Jersey_RWestbrook_Black_Detail1_native_600 SP18_JD_ASW_Jersey_RWestbrook_Black_Back_native_600 SP18_JD_ASW_Jersey_RWestbrook_White_Front_native_600 SP18_JD_ASW_Jersey_RWestbrook_Black_Detail4_native_600 SP18_JD_ASW_Jersey_MJordan_White_Back_native_600



Share Button