Ice Cold.

We take another look at the latest collaboration between New York based label ICNY and Puma to introduce the ICNY x Puma Trinomic R698 Reflective pack. Although officially released at the Sole Academy Sneaker Carnival back in November, we give you another crack at these babies in case you missed out the last time. Coming in two colorways, the shoe features ICNY’s reflective technology used on the piping along the ripstop upper for a futuristic take on Puma’s classic R698 runner. More details are seen on the custom Puma and ICNY label on the tongue, 3M laces, and Puma’s Trinomic lace jewel. The sneakers come in a red/burgundy shade as well as black colorway, both sitting over a white midsole for contrast. The ICNY x Puma Trinomic R698 is available at Sole Academy stores for P5,670.

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