Go Viral.

adidas aims to start the year focusing more on the ladies and they’re doing just that with the recent release of the new Pure Boost X, and this time with another new silhouette, the Tubular Viral. Inspired by the Tubular from ’93, the sneaker features an overall minimalistic design that comes in a mix of synthetic and natural materials on the upper for a snug fit and sleek look. It also features a large elastic strap along the midfoot, embossed heel counter, and a webbing strap on the heel to complete the look. Two colorways, chalk white and core black, are available now at Sole Academy for P4,995.

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