In a city where basketball is the pulse and access to data and training is limited, Nike is launching Nike Hyper Court, the first ever on-court digital experience that unlocks exclusive HD basketball content without the need for data, to inspire ballers across the city to take their game to the next level.
Turn up to one of the initial five courts across Manila and ballers can connect to Nike Hyper Court and gain free access to content, powered by Google technology, that includes training drills, elevated member activities and the best of Nike global basketball content.
“The passion for basketball in Manila is unlike any other city in Asia. We want to inspire young ballers to realize their full potential through the physical and digital aspects of their sport. Nike Hyper Court enables these ballers to train anytime without worrying about access to training drills and data costs,” said Nike Southeast Asia & India Senior Marketing Director, Bulbul Khera.
“Nike Hyper Court, powered by Google, presents a great example of how businesses can partner with the community to customize technology and provide an original, digital solution aimed at empowering Filipino basketball players and youth across the capital. We are excited to see Nike Hyper Court use Google’s technology to change the game. This technology allows for endless possibilities on and off the court,” mentioned Miguel de Andrés-Clavera, Google Creative Technology Lead.
The content is designed with a hyperlocal approach with the help of experienced coaches. Features include drills and skills training programs addressing power, quickness and versatility tailored for different types of players, all delivered through a program that learns and makes recommendations from continuous user interaction.
Each of the Nike Hyper Courts in the five Barangays (districts) are visually stunning thanks to the design of Arturo Torres, internationally renowned artist known for his signature superhero themed illustrations of rappers, basketball stars and New York Times bestselling books. Arturo’s design for each court features an emblematic identity of five basketball superstars: LeBron James, Kobe Bryant, Kevin Durant, Russell Westbrook and Kyrie Irving.
“I want the kids that play on these courts to know that they can be like the superstars I’ve drawn. Sure you have to put in the work, but no one can tell that you can’t do something. With Nike Hyper Court you can go out there and prove them wrong – to anyone that’s ever said no to you,” said Torres.
The first five courts are launching this holiday season:
- Titan Love Court, BGC – LeBron James Court
- Ususan Court, Taguig – Kobe Bryant Court
- Comembo Covered Court, Makati – Kevin Durant Court
- Scarlet Homes Covered Court, Paranaque – Russell Westbrook Court
- YCL Covered Court, Quezon City – Kyrie Irving Court
